Highline CRM - Higher Education Customer Relationship Management
A purpose-built CRM platform for higher education institutions managing admissions, student success, advising, and alumni engagement across the complete student lifecycle.
Full Lifecycle
Prospect to Alumni
AI-Powered
Chatbot & Predictive Analytics
FERPA
Compliant & WCAG 2.2 AA
Real-Time
SIS Integration & Sync
Student Portal
A Personalized Experience for Every Student
Give students an intuitive, branded portal to track their enrollment journey, manage appointments, submit documents, and communicate with staff from any device.
Student Dashboard & Onboarding
Students see exactly where they stand from day one. A living onboarding checklist guides them through every step from application to enrollment, with real-time updates and proactive reminders.
- Living enrollment checklist with completion tracking
- Tuition balance display with direct payment links
- Certificate of residence reminders and document submission
- Course registration and orientation scheduling
Messaging & Appointments
Two-way messaging connects students directly with enrollment services, advisors, and staff. Students schedule appointments, receive notifications, and submit forms without leaving the portal.
- Real-time two-way messaging across email and SMS
- Appointment scheduling with virtual, phone, and in-person options
- Push, email, and SMS notification preferences
- Document upload and web-based form submission
Staff Operations
Complete Visibility Across the Student Lifecycle
A unified operations portal gives admissions, advising, and student services staff real-time enrollment data, AI-powered insights, and 360-degree student profiles.
Enrollment Dashboard
Track every stage of the enrollment funnel with real-time metrics, AI-generated insights, and task queues that keep your team focused on the students who need attention most.
- Real-time pipeline tracking from prospect to enrolled
- AI insights identifying at-risk students and high-probability applicants
- Enrollment funnel visualization by program and term
- Task queue with prioritized follow-up actions
360-Degree Student Profile
Every interaction, document, alert, and status update in one place. Staff see the complete picture of each student, from first inquiry through graduation, with live SIS synchronization.
- Comprehensive interaction timeline across all channels
- Bidirectional SIS sync for real-time academic data
- Advisor assignment and early alert flags
- Automated deduplication and data quality management
Communications & Automation
Engage Students Across Every Channel
Branded templates, drip campaigns, and workflow automation keep students informed and engaged without manual effort from your team.
Communication Center
Design branded email and SMS templates, launch targeted campaigns, and track delivery metrics from a single interface. Dynamic personalization ensures every message feels relevant.
- Branded templates with dynamic student personalization
- Drip campaigns and automated nurture sequences
- Email and SMS delivery with open and click-through tracking
- Advanced segmentation for targeted outreach
Workflow Builder
Automate repetitive processes with a visual workflow builder. Configure triggers, conditions, and actions to handle early alerts, task assignments, and communication sequences automatically.
- Visual workflow builder with configurable triggers and conditions
- Early alert automations based on attendance and engagement
- Automated task assignment and escalation routing
- Complete audit logging for every automated action
Advising & Student Success
Identify At-Risk Students Before They Fall Behind
Early alert systems, caseload management, and intervention tracking give advisors the tools to support students proactively.
Advising Center
Advisors manage their full caseload from a single view. Early alert queues surface at-risk students automatically, and intervention tracking ensures no student falls through the cracks.
- Early alert queue with risk-level prioritization
- Caseload management with student status visibility
- Intervention tracking and success plan coordination
- Appointment management for scheduled and walk-in visits
Reporting & Analytics
Real-time dashboards track enrollment funnel performance, communication effectiveness, and data integrity. AI predictive models identify trends before they become problems.
- Enrollment funnel dashboards by program, term, and counselor
- Communication analytics with delivery and engagement metrics
- AI predictive model for at-risk student identification
- Export to CSV, PDF, and Excel with scheduled report delivery
Integration Ecosystem
One Platform Connected to Your Entire Campus
Highline CRM sits at the center of your technology ecosystem, syncing data in real time with every system your institution relies on.
Get Started
Give Every Student a Clear Path Forward
From the first inquiry to alumni engagement, Highline CRM gives your institution one connected platform to recruit, enroll, advise, and retain students. No more data silos, no more manual handoffs between departments.
- Guided configuration and onboarding tailored to your institution
- FERPA, WCAG 2.2 AA, and GDPR compliant out of the box
- Dedicated team from discovery through go-live and beyond