Highline CRM - Higher Education Customer Relationship Management
One CRM for the whole student lifecycle. Recruitment, admissions, advising, student success, alumni. Same platform, same record. Stop reconciling Slate against Banner.
Full Lifecycle
Prospect to Alumni
AI-Powered
Chatbot & Predictive Analytics
FERPA
Compliant & WCAG 2.2 AA
Real-Time
SIS Integration & Sync
Student Portal
A Personalized Experience for Every Student
Students see their enrollment status, book appointments, upload documents, and message advisors from a single screen. Without phoning the registrar's office during the 90 minutes it's open on Tuesday afternoons.
Student Dashboard & Onboarding
From day one, students know what they owe and what's still missing. The checklist tracks each enrollment requirement separately. FAFSA submitted? Final transcript received? MMR on file? Residency proof uploaded? Orientation slot picked? Reminders fire before each deadline instead of two weeks after the fact.
- Living enrollment checklist that ticks off as each step completes
- Tuition balance with a direct link to your payment processor
- Document upload for certificate of residence, immunizations, and transcripts
- Course registration and orientation timeslot picker
Messaging & Appointments
Direct messaging to enrollment, advising, and financial aid staff lives inside the portal. Same screen books appointments. Notifications fire over email or Twilio SMS. Forms get submitted from a phone, not a fax machine.
- Two-way messaging on email and SMS with delivery receipts
- Virtual, phone, or in-person appointment booking
- Per-student notification preferences across push, email, and SMS
- Document and form submission through the browser, no app required
Staff Operations
Complete Visibility Across the Student Lifecycle
Admissions counselors, advisors, and student services staff in one portal. Live enrollment data. The same student record across every department. AI flags for who needs the next call.
Enrollment Dashboard
Every stage of the funnel, live. Inquiry, app started, app submitted, accepted, deposited, enrolled. The model flags summer-melt risk by student. It surfaces at-risk current students before the next census date hits. Task queues prioritize who your team should call next, so counselors stop running their day off a spreadsheet.
- Pipeline tracking from prospect through enrolled, refreshed in real time
- AI insights that flag at-risk students and rank high-probability applicants
- Funnel cuts by program and term to spot which programs are converting
- Task queues sorted by who needs the next call most urgently
360-Degree Student Profile
One record holds every interaction, document, alert, and status update for that student. Admissions, advising, and student success staff all open the same one. First inquiry through graduation. No department-specific copies floating around. Banner or PeopleSoft sync runs both directions, so changes show up in both systems within seconds. No 24-hour overnight batch.
- Single timeline of every email, SMS, call, and appointment with the student
- Two-way SIS sync that mirrors academic data within seconds
- Advisor assignment with early alert flags surfaced on the profile
- Automated deduplication so the same student never shows up twice
Communications & Automation
Engage Students Across Every Channel
Templates, drip campaigns, workflow automation. The routine outreach runs itself. Your team stops manually sending the same enrollment-confirmation email 400 times a term.
Communication Center
Build branded email and SMS templates. Launch campaigns sliced by program or term. Track delivery, opens, and click-through in the same view. Dynamic fields pull the student's name, advisor, deadlines, and current balance. Every message reads like it was written for them, because it was.
- Branded templates with dynamic fields for name, deadline, and balance
- Drip campaigns and nurture sequences for inquiry and applicant cohorts
- Email and SMS delivery with open and click-through tracking
- Segmentation by program, term, term-of-entry, and 30+ other fields
Workflow Builder
Build it once. Let it run. Triggers fire on events: missed assignments in Canvas, a transcript flag in Banner, a missed appointment, a payment past due. Conditions and actions handle escalations, advisor reassignment, and the follow-up sequences that used to live in someone's email inbox.
- Visual builder for triggers, conditions, and actions
- Early alert automations triggered by attendance or engagement drops
- Task assignment and escalation routing without manual handoff
- Audit log on every automated action for compliance review
Advising & Student Success
Identify At-Risk Students Before They Fall Behind
Early alerts find slipping students before midterms. After is too late. Caseload management and intervention tracking. Advisors stay ahead of the students most at risk of withdrawing.
Advising Center
Advisors open one screen and see the full caseload. The early alert queue ranks students by risk. Inputs include attendance, current grades, and engagement signals pulled from Canvas or Blackboard. Intervention tracking records what worked. Which outreach moved the needle, which didn't, and what to try with the next at-risk cohort.
- Risk-ranked early alert queue, updated continuously
- Full advisor caseload with student status at a glance
- Intervention history and success plan coordination across departments
- Appointment management covering scheduled and walk-in visits
Reporting & Analytics
Live dashboards on enrollment funnel performance, communication results, and data quality. The predictive models flag retention drops and yield shifts a term ahead. The cabinet hears about them at the cabinet meeting, not after census numbers come back.
- Funnel dashboards sliced by program, term, and counselor
- Communication analytics with delivery and engagement on every campaign
- Predictive model for at-risk student identification
- CSV, PDF, and Excel exports plus scheduled report delivery
Integration Ecosystem
One Platform Connected to Your Entire Campus
Highline sits at the center of your campus technology stack. Banner. Workday Student. Canvas. Blackboard. Okta SSO. Stripe payments. Plus whatever else your team logs into every day. All in sync.
Get Started
Give Every Student a Clear Path Forward
First inquiry through alumni engagement on one platform. Recruit, enroll, advise, retain. Stop reconciling Slate against Banner. Stop the manual handoffs between admissions and advising. Stop losing students between offices.
- Configuration shaped around your processes, not a vendor template
- FERPA, WCAG 2.2 AA, and GDPR compliant out of the box
- Dedicated team that stays on through go-live and post-launch tuning